One of the many challenges small business owners face is applying effective social media marketing without getting sucked into a time warp.
You know what I mean.
You pop on Facebook, Twitter, or your platform of choice and next thing you know it’s been a few hours and your liked and commented your way into getting absolutely nothing done.If you happen to be a work at home entrepreneur, chances are at this point your ever increasing list of things to do today has turned into things to do tomorrow because now you have personal items (kids, dinner, spouse, errands) to take care of.
Many small business owner choose to avoid social media all together or begrudgingly use it, not because they don’t believe they need it for their business, but moreso because they have figured out how to effectively utilize it in their daily activities.
Effective Social Media Marketing: Too Much To Manage?
Add to all of this, it seems that there is a new site popping up every 5 minutes; it’s becoming more challenging to know which site is best for your business model. With social media, there’s a huge opportunity to reach outside of your typical market and build relationships with potential new customers, the key is discovery how best and where to use that time.
So where do you begin?
Listed below are 5 time management tips for effective social media marketing you can apply today.
Set a specific time slot in your day: If you’ve been marketing for some time, you know, or should take notes that there are specific times in your day when your market is most engaged. Typically this is in the early in the morning (before noon EST), some time in the afternoon, and then again in the evening. Everyone’s audience is different, but the more you interact, the more you will be able to determine peek times for your social peeps. Decided what times you will interact and stick to that schedule. Your time is valuable and costly.
Create daily challenges: A great way to develop effective social media marketing habits is to set daily challenges for yourself. Allot yourself a specific amount of time and play a mental game to see if you can make it in time and even beat your time. As you become more skilled at identifying where your time wasters are, this will help with increase productivity.
Get Organized: Use a free tool like Google Spreadsheets to keep track of your social media networks, logins, and task to be completed. Set goals for yourself and track your progress so you know where to make changes as time goes on.
Stay Connected: A big part of effective social media marketing is constantly updating your sites, however as business owners, most of us do not have time to post to each and every social media site on a consistent basis. Using sites like SproutSocial and Everypost will give the appearance of you being everywhere at once
Automation: Using tools such as Timely, Hootsuite, and Socialoomph will allows you to create a number of updates and schedule them out in advance. This is not only a big secret of some of the top marketers and entrepreneurs, but also a huge time save when it comes to effective social media marketing.
Effective Social Media Marketing Begins With You
As the landscape of business continues to evolve, social media will increase as a major influencer in how we connect with one another. As a business owner if you are not utilizing this opportunity to connect with new customers to sell your products and services, not only are you doing yourself a disservice, but you will always find yourself behind everyone else. Effective social media marketing involves listening to what your followers, and customers are saying about you, and about their wants and needs. The better you get at determining that, the more time you will save and the quicker you’ll reach the next level of success.