The #1 Mistake You’re Making with Your Personal Brand

I started my online marketing career about 3.5 years ago with the intention of instantly building a business that  and personal brand that everyone would love. Armed with a marketing degree and a background in corporate recruiting, I thought “How hard can this be? I have a great product, a great service, I’m good with people … easy peasy!” I was fresh off one of the hardest years of my life… just shy of a… Read more »


4 Benefits of Building a Personal Brand in a Targeted Niche

When it comes to branding, many people think big brand advertising: Apple, Starbucks and Nike – it’s often thought of in terms of companies spending, but dollars, however in the small and independent industry, building a personal brand is just as important for survival.  Surprisingly,  personal branding is one of those things that is extremely crucial to success in a small industry, but ironically often overlooked.

Listed below are 4 Benefits of building a personal… Read more »


How-To: Get More Leads For Your Business

I swear this is the greatest thing ever. Okay maybe ever is an overstatement, but hear me out. Every now and again I come across a tool that excites me.  Inspires me. Reminds me of WHY I’m in business.  Every now and again, I discover something that makes me want to sit down and write a post without thinking about keywords, or H1, H2, H3 tags or any of the other technical aspects to Read more »