Most know and understand the saying, “the money is in the list.”
Loyal subscribers who know, like, and trust you turn into customers provided you’re continuously providing value and have good content.
Back when I first started blogging, I didn’t understand this. I wanted tons of readers, but I wasn’t exactly looking for emails because I didn’t have a product to sell (or so I thought).
This is before internet marketing really hit.
A friend of mine suggested I get a blog to promote myself as a freelance writer, but that was about as far as it went. It was probably about 6 months to a year before I REALLY figured out that I was doing it ALL wrong.
Even as a freelance writer, I should have been building a list of loyal subscribers and sending out at least a weekly newsletter with my content to engage my readers.
What’s even crazier is that with ALL the information out there about how to make money blogging, and how to build a list, I still see people who make the silliest mistakes that myself and so many others made years ago.
The sad thing is that a lot of them have great blog, filled with valuable content, fabulous designs, and yet…. one mistake in particular is costing them BIG
How To Build An Email List On Your Blog
First things first.
Before you can build an email list on you blog, you need a good email service provider.
I personally recommend Aweber.
I’ve been using them ever since I wised up and starting building my list. They’re easy, to navigate and great no matter what size business you have.
Opt-In Forms should be strategically placed on your blog.
Ideally all important elements should be above the fold. Meaning in the immediate eyesight of your reader.
Because people are visual creatures and make decisions very quickly and subconsciously based on what they see. Having an opt-in form right in their line of sight has been proven to increase conversions.
Build An Email List On Your Blog With An Opt-In
The great thing about Aweber is that they have web forms included with their product. Though basic, they will suffice for the average blogger looking to take immediate action and just get started.
Now for those of you who are more graphically inclined, I personally use a plugin called Optin Skin.
At this point in my life, I’m all about what’s going to make life easier.
What attracted me most to Optin Skin is that I could insert optins pretty much any where I wanted with just a few clicks
In my side bar
At the end of posts
I can switch out and choose from a number of design and even split test forms against each other.
The Bottom Line
If you’re true desire is to make money blogging, you must first build an email list of TARGETED subscribers/readers who will eventually turn into paying customers and there’s no better way to do than with your blog. Are you currently building a list? If so, share how it’s helped your business in the comments below.