So everything is set up and now you want to know how to promote your blog. I don’t have to tell you that they saying “If you build it they will come” is a complete crock of you know what, but I also understand that knowing exactly where to start can be challenging. While the first step in effectively promoting your blog comes from having a clearly defined brand that speaks directly to a niche market, as well as applying good SEO techniques there are other strategies you can implement to get more traffic to your site.
So here they are:
15 Ways To Promote Your Blog
1. Guest Blogging
One of the best ways to get exposure is to write other blogs, particularly those that are in your niche market. With guest blogging, at the end of your article is usually a section for your bio as the author of the post and a place for you to include a link to your site. Check out these sites for guest blogging opps.
2. Partner With Other Bloggers
Grab a group of your blogger friends in your niche and backlink your posts one another. Publish them both on your own blog and then at each others. This works great if you create a series (ex: 7 part video series with content).
3. Blog Content
Make sure to fill your blog with great content and headlines that will compel your readers to not only keep coming back for more, but also click the link
Also, make sure to use a call to action at the end of your posts and/or in your author bio
A great way to promote your blog is to interview and industry expert. Not only will you provide valuable content to your readers, but you’ll also be able to leverage their name and credibility to bring more visitors to your site that may not have otherwise found you.
5. Create a Series
As mentioned previously, a 7 Day Video Series, or a 3 Part Series on “How To Do ….” will not only help you promote your blog, but keep your readers coming back for more.
6. Place An Optin On Your Blog
Not sure that this needs an explanation, but placing an email optin form on your site either somewhere in the header or in the right side bar is a guaranteed way to get repeat visitors
7. Start A Newsletter
Once you get the optin from #6, start a newsletter to promote your blog posts to your subscribers. s.
8. Leverage Social Media to Promote Your Blog
With so many sites to choose from, listed below are some of the more common ones, coupled with a few extras.
- Blog Engage
- Niche Ning Sites
Everyone loves free. Offering you readers a little bribe in the form of a giver a way never hurt anyone. Just be careful not to do it too often. You’re in business to make a profit.
10. Offer Freebies On Other Blogs
Say what? Yeah… I know, but giveaways on other sites is a great way to promote your blog to a different audience.
11. Create An eBook from Old Blog Postsr
Because I know after reading #9 & #10 you might have been thinking “But I don’t have anything I can give away…” Take you old blog posts and turn them into a free ebook. Make sure to check that your information is relevant and doesn’t need to be edited before sending out.
Infographics are a great for social sharing. Check out this article on a great resource for cheap starter infographics
13. Create a “Best of” Post
This is probably one of the easiest way to get tons of clicks within your site.
14. Forum Marketing
Forums are an excellent place to do market research and to get tons of backlinks. Similar to guest posting, your site is generally linked with your bio and in your responses.
15. WordPress Plugins
WordPress contains TONS of plugins to help promote your blog. Here are a few notables:
- WordPress SEO
- All in One SEO Pack
- Google XML Sitemaps
- Digg Digg
- Pinterest “Pin It” Button
- Share This
- Thank Me Later
Do you have a favorite method you use to promote your blog? Share in the comments below!
… And just in case you popped on this site and haven’t gotten around to starting your blog, click here and discover how my two friends are helping bloggers everywhere monetize their sites and earn extra income by teaching real techniques you can apply today!